Why a spring refresh to your LinkedIn account could pay off

When was the last time you updated your LinkedIn account?

If it’s been more than a year or it doesn’t show your most recent employer, this spring season is an opportune time to give your professional online profile a major refresh and new look.

While more than a quarter of 2022 is in the books, springtime is typically the busiest part of the year for professional movement. With spring in the air, companies are more engaged in hiring and recruitment than any other part of the year. Companies are feeling emboldened to hire new and energetic workers who can help them fulfill their goals for the year and beyond.

At the same time, professionals have a pep to their step and are more willing to explore their options during the spring season.

If you’re keeping your options open for career advancement, there’s clearly no better time than right now to edit and update your LinkedIn profile with new skills or completed projects that speak to your true professional stature. Telling your peers and possible next employer about your recent accomplishments and contributions toward the successful completion of a major project can lay the groundwork for a career change or that next big opportunity.

Adding newly acquired skills and experience can enhance and optimize your LinkedIn profile to attract the attention of employers. An updated profile increases the odds of an online recruiter matching up you as a candidate with jobs that represent a big step forward in career advancement.

A profile that highlights your best attributions and professional accomplishments will turn heads and generate new interest from recruiters and decision makers. A polished profile will also help you expand your network, which bolsters your online presence on the world’s largest professional networking and job opportunity site.

Build out your About section and treat it like a personal cover letter. Show potential employers what you are passionate about and what you are looking for. Consider adding “seeking new opportunity” in your title. Also, update your profile picture and choose a bright photo that will stand out.

Of course, you want people to hear all about what you bring to the table, but don’t be afraid to talk a little bit about others within your professional sphere. Asking for and writing endorsements is another profile-enhancing strategy that gets people talking. A simple note to another colleague with a request for a profile endorsement can be mutually beneficial if you’re willing to do the same. A tighter connection with another LinkedIn member can also have its benefits that comes with maintaining relationships with people in your network.

So, as spring season comes into full bloom, take this busy time of year to polish your professional presence so it radiates. The greater visibility online will pay off through stronger networks and broader attention from employers that can open doors to exciting career opportunities that let you perform at your very best.

If you are seeking a new career path, make sure you check out our careers page!